This is a guest article by Brooklin Nash for TrustRadius, a trusted review site for business technology. TrustRadius helps buyers make better product decisions based on unbiased and insightful reviews
Marketing Automation Software makes your online marketing strategy automated and streamlined. As a small business owner, you likely don’t have time to respond to all emails, be active on your social media campaign, and keep on top of sales. That’s why automating emails, posts, and other repetitive tasks is necessary for you to increase revenue.
Interested in finding the best eCommerce marketing automation software that will fit your store? For starters, consider these tips for selecting the best marketing automation software for small businesses:
- Set Your Budget. Marketing automation software varies wildly when it comes to prices and packages. Make sure you know how much you’re willing to spend before diving into the search.
- Think About Your Team. Consider who will be using the tool. Do you have a dedicated marketing team that can dive deep, or do you need a simpler platform so that a handful of non-specialists can use it?
- Prepare For the Future. You most likely won’t keep your operations as they are. As your business grows, so will your marketing efforts. Make sure you choose a platform that can scale accordingly.
With those insights in mind, take a look at some of the best marketing automation software choices that were highly rated by customers like you on TrustRadius.
Hubspot is a user-friendly, all-in-one inbound marketing platform. It features tools for CRM, emails, social media management, landing pages, content management, SEO and more. It can be integrated with other popular systems like Salesforce or used independently.
Users consistently praise Hubspot for how comprehensive and easy to use it is. Those who want a simple package can use Hubspot for free. For more advanced options, prices range from $50 to $2,400 a month depending on the size of the businesses and the services they require.
Hatchbuck is another popular marketing and CRM automation tool. It offers email tools, online form building, contact management, task management, sales and delivery tracking and more.
Many customers say that Hatchbuck is a great option for small businesses that need help with CRM and making sure smaller tasks don’t fall through the cracks. Pricing depends on if you pay monthly, semi-annually, annually and the size of your team. All plans include all features but the price ranges from $89 per month paid annually to $359 paid annually.
Marketo is a marketing automation platform for businesses of all sizes. It features email marketing, nurturing, SEO, landing pages, revenue driving tools, measuring and optimization tools.
Customer reviews highlight how functional the lead management and customer tracking features are. They also say one of Marketo’s strengths is its automated campaign feature. To learn about their available bundles and pricing, contact their sales team directly.
LeadSquared helps small and medium-sized businesses drive revenue by integrating marketing and sales functions. This platform features lead management, tasks and reminders, workflow management, API & Connectors, analytic tools to measure sales and revenue.
According to users, LeadSquared is great for capturing and managing leads, APIs, and also has great support. A basic package for LeadSquared costs $300 per month (billed annually). The Standard package is $900 per month. The Enterprise package jumps to $2,500 per month.
SharpSpring is a simple all-inclusive marketing automation platform. This solution features full marketing automation, CRM and sales automation, landing page and blog design, behavior-based email, form building, a visitor ID tool, and more.
Customers highlight how customizable and functional across a whole organization SharpSpring can be. Others highlight how smoothe the onboarding process is and the unique visitor ID tool. After paying a one-time onboarding fee of $1,800, pricing starts at $450 a month. The middle range plan costs $650 a month. For a larger package, SharpSpring costs $875 a month. If you are an agency or enterprise, contact SharpSpring directly to get a quote.
Not all e-commerce stores are made equal. Neither are Marketing Automation Solutions. Read customer reviews to find the best marketing automation software for your business needs.