Will Higher Oil Prices Impact Ecommerce’s Bottom Line?

by Rakuten Super Logistics | eCommerce Strategy

It’s been several years since American businesses have had to worry about higher oil prices, and their possible impact on consumer spending and sales. Now, with the price of oil hovering around $70 per barrel—a hefty increase from the $50 per barrel cost recorded as recently as 2016—and with many experts predicting further increases ahead, many American businesses (both online and traditional) find themselves wondering what impact higher energy costs may have on their bottom lines.

Read More

4 Things You Should be Doing to Improve Customer Retention

by Rakuten Super Logistics | Customer Satisfaction

This is a guest post by Jessica Watson, a business trends, marketing, and technology writer based in the UAE. Jessica works with Aurion Business Consultants providing business owners the resources for successful businesses setup across all the UAE. The success of your business is dependent on the satisfaction of your customers. This truth reigns particularly high in ecommerce where a similar, exact, or comparable product is just one click away.

Read More

Online Sales Tax: A Supreme Decision Is Pending

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

There was a time, in the not-too-distant past, when the world of online transactions was compared to America’s ‘Wild West’—a virtually unregulated space without an abundance of rules…or taxes. But that was then and this is now. In 2017, US ecommerce exceeded $453 billion—about 49 percent of all retail sales. And in an age when state governments are struggling to meet their budgetary requirements, a pool of potential tax revenue of that proportions may be simply too large to ignore.

Read More

The Online Seller Guide to Ecommerce Marketing Strategy

by Rakuten Super Logistics | eCommerce

This is a guest post by SavvySME, Australia’s leading community marketplace for business owners to connect, share ideas, and outsource work. Launching a new ecommerce business? Thinking about starting an online business of your own is an easy thing to do. Making that ecommerce business successful, is a completely different story. Managing an ecommerce business is not just about finding products, dealing with customers, or earning and selling.

Read More

Sustainable Ecommerce and the Benefits of Going Green

by Rakuten Super Logistics | eCommerce Strategy

Every April, businesses around the world pay their ‘maternal’ respects to Mother Earth by acknowledging Earth Day.

Read More

Strategic Outsourcing in Ecommerce Fulfillment

by Rakuten Super Logistics | eCommerce Strategy, Outsourced Fulfillment

We’ve all heard the old saying that “if you want something done right, you have to do it yourself!” However, in the complex online marketplace of 2018, successful American businesses are all too aware of just how challenging it can be to live up to the demands of that adage; the reality is that rising costs, fierce competition and ever-evolving technologies have all contributed to the growth in popularity of outsourcing in the ecommerce space.

Read More

When You Know It’s Time to Diversify Off Amazon

by Rakuten Super Logistics | eCommerce Strategy

This is a guest post by Andrew Maff, Director of Marketing and Operations for Seller’s Choice, a full-service digital marketing agency for ecommerce sellers. Seller’s Choice provides uniquely personalized marketing and managed services for digital marketplace sellers, ecommerce merchants, and brand builders worldwide. There comes a time for all ecommerce sellers when diversifying sales channels is the most intelligent and productive way to grow their business.

Read More

How New US Tariffs Impact Your Ecommerce Business

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

To paraphrase the old adage about beauty, the benefits and drawbacks of import tariffs are often dependent on the ‘eye of the beholder’. It’s not surprising that, as of late, one of the more hotly debated issues in America’s business community is President Trump’s recent announcement of sweeping 25 percent tariffs on imported steel, 10 percent tariffs on aluminum imports, and the possibility of broader import tariffs in the coming months.

Read More

The Eternal Importance of Customer Satisfaction in Ecommerce

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

It’s often been said that running a successful eCommerce business is often analogous to being a professional plate spinner; the multitude of daily demands required to operate a prosperous company can often require the ability to multitask at a level that can be challenging for even the most skilled businessperson.

Read More

Employee Recruiting Trends Circa 2018: Fishing From a Shallow Pool

by Rakuten Super Logistics | eCommerce Strategy

In the world of employee recruiting, these are indeed the best—and worst—of times for American businesses. With the national unemployment rate hovering just above 4 percent, it is a good time to be seeking gainful employment; for businesses, however, a historically low unemployment rate also means that there will likely be fewer highly qualified candidates from which to choose.

Read More