3 Things Every Online Retailer Must Keep in Mind This Holiday Season

by Rakuten Super Logistics | Holiday Fulfillment

The air outside is cooler, department stores are filling up with artificial firs and wreaths, and the smell of cinnamon and clove is everywhere you go, which means… the 2018 holiday retail season is here! Whether you are ready or not (if you’re not, you can catch up here), you should be looking forward to another record-breaking year for online sales! This year’s holiday retail sales are projected to reach $691.9 billion, nearly 4.0% increase over last year’s total.

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2018 Holiday Shipping Calendar

by Rakuten Super Logistics | 2-Day-Shipping, Holiday Fulfillment

Keep these recommended dates in mind for delivery to your customers by Christmas. Download a PDF version here.

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3 Measurements to Improve Your 2018 Holiday Fulfillment

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Fulfillment, Holiday Fulfillment

Ecommerce is a growth industry that has been breaking records year after year. Last holiday season was no exception. According to Adobe Digital Insights, online sales for the November through December period totaled a record $108.15 billion, a 14.7% increase over 2016! And 2018 is predicted to be a 13% increase over 2017. Yet, with rapid growth comes great challenges. In 2017, holiday fulfillment was once again challenged by an unexpected surge in holiday orders that overwhelmed carriers.

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Best Marketing Automation Software for E-commerce Stores

by Rakuten Super Logistics | eCommerce

This is a guest article by Brooklin Nash for TrustRadius, a trusted review site for business technology. TrustRadius helps buyers make better product decisions based on unbiased and insightful reviews Marketing Automation Software makes your online marketing strategy automated and streamlined. As a small business owner, you likely don’t have time to respond to all emails, be active on your social media campaign, and keep on top of sales.

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Help Wanted: The Labor Challenge Facing Ecommerce

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Autumn will soon be upon us, and as is the case every fall, the nation’s ecommerce merchants will begin to anxiously look forward to the busy holiday shopping season ahead. With consumer confidence riding high, and GDP growth said to be in the neighborhood of 4 percent, this holiday season carries with it the potential for prosperity for the nation’s online retailers.

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Moving Beyond Start-Ups: Challenges & Opportunities For Ecommerce Businesses

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

As America’s eCommerce industry continues its rapid growth, and online merchants continue to replace traditional retailers as the destination of choice for consumers, that growing popularity brings with it an array of new opportunities and challenges facing eCommerce merchants. As any successful entrepreneur knows all too well, the business world is not static, and the environment in which online companies must compete has evolved and changed dramatically in recent years.

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Online Sales Tax: Supreme Changes Are Afoot

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

As noted in our previous blogs, in one of its most significant decisions this year, the Supreme Court of the United States (SCOTUS) ruled this spring that individual states have the authority to require businesses to collect sales tax on online purchases, even if the company does not have a physical presence in that state.

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Tips for Ecommerce Success When Selling on Multiple Channels

by Rakuten Super Logistics | eCommerce Strategy

This is a guest post by Daniel Sperling-Horowitz, the President and Co-founder of Zentail, a leading e-commerce operations software for retailers and brands that sell products on major online shopping channels. The best multi-channel eCommerce sellers offer high-demand products at competitive prices. However, when a product is sold on multiple marketplaces, the listing process often differs, depending on the channel.

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Cybersecurity Concerns & The World of Ecommerce

by Rakuten Super Logistics | eCommerce Strategy

Hardly a week goes by when the daily headlines do not resonate with stories about online hacking, affecting organizations and businesses across the globe. Little wonder, then, that one of the most pervasive and enduring challenges to the ecommerce space remains ensuring the security of e-tailers’ customer information. As the world of online sales continues to rapidly expand, so too do concerns about the security of the data that customers share with ecommerce merchants.

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7 Digital Marketing Strategies to Boost Your Ecommerce Business

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

This is a guest article from Growr, a social media automation tool that helps small to medium-sized businesses grow their social media presence— increasing a brand’s engagement, audience, and social proof. If you were to go back in time, say, 20 years ago, you would realize that, much like the Internet itself, ecommerce companies were virtually non-existent.

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