Time Management: A Burgeoning Challenge for the Ecommerce Entrepreneur

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

In an age where the speed of ecommerce seems to be increasing daily, one of the most significant challenges confronting online entrepreneurs is managing a valued, finite resource: their time. For today’s entrepreneur, understanding how to prioritize ‘deliverables’ and manage a daily schedule can mean the difference between building a successful ecommerce enterprise and facing financial losses.

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How Ecommerce is Transforming Today’s Supply Chain

by Rakuten Super Logistics | eCommerce Strategy

In the age of eCommerce, to paraphrase a classic television ad, the modern supply chain “is not your father’s industry.” The era when warehouses and distribution centers stood as large, staid structures designed to simply meet the demand created by sales from America’s retailers, has evolved into a complex technological infrastructure servicing today’s rapidly expanding ecommerce space. The rapid growth of eCommerce has drastically changed the global marketplace.

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Focus on Fulfillment Now to Boost Holiday Sales

by Carolina Cano-Espinoza | eCommerce Strategy, Holiday Fulfillment, Outsourced Fulfillment

It’s no secret that the holiday season is a critically important time for online sales. In fact, many ecommerce companies can attain as much as 30 percent of their annual sales during the holiday season! And while increased sales are great, a spike in sales also bring with them increased demands to deliver holiday orders in the most timely and cost-effective manners.

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How to Choose the Right Sales Channels for Your Ecommerce Business

by Rakuten Super Logistics | eCommerce Strategy

This is a guest article from Ecomdash, an inventory and order management software for online retailers. Ecomdash focuses on providing small to medium-sized businesses with actionable tips and strategies for building a lucrative ecommerce business. The ecommerce industry continues to grow in size and evolve along with changes in technology and consumer preferences. Customers are flocking to new purchase options including: marketplaces, mobile apps, store websites, and social media channels.

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Online Sales Tax Pt 2: What the Supreme Court Decision Means for Ecommerce

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

This article is part 2 in a series. Read Online Sales Tax: A Supreme Decision is Pending. In what can only be seen as one of its more significant decisions in recent years, the Supreme Court of the United States (SCOTUS) recently voted to close a tax loophole that most observers believe was critical to the growth and early success of online sales—and has been a contributing factor in the success of many ecommerce companies.

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Multi-Channel Marketing: Welcome To Marketing’s Brave New World

by Rakuten Super Logistics | eCommerce Strategy

There was a time, in the not-too-distant-past, when marketing to current and potential customers involved a very limited number of ‘tools’ required to communicate your company’s message, and raise awareness of your brand.

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Ecommerce Customer Loyalty- It’s Always Earned, Not Given

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

The dictionary defines ‘loyalty’ as a “strong feeling of support or allegiance”, and for online businesses, eCommerce customer loyalty is as critical to long-term success as any business variable. From the largest multinational company to a one-person business, it’s long been a given that ‘repeat customers’ are what defines the difference between successful and unsuccessful enterprises.

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International Ecommerce: Online Commerce Goes Global

by Rakuten Super Logistics | eCommerce Strategy

In recent years, there has been much discussion about international trade and globalization, and its impact and importance for both the domestic and global economies. However, with global online sales estimated to exceed $2.3 trillion in 2017, any discussion about global business must take into account the vast impact of the global eCommerce market.

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Entrepreneurship in the Age of Ecommerce

by Rakuten Super Logistics | eCommerce Strategy

From Maine to Miami, Michigan to Mississippi and Seattle to San Diego, there is one commonality shared by most American businesspeople: an entrepreneurial spirit. For as long as there has been an American nation, one of the hallmarks of successful American businesses has been a commitment to hard work, and a willingness to take the requisite risks required by entrepreneurialism.

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Will Higher Oil Prices Impact Ecommerce’s Bottom Line?

by Rakuten Super Logistics | eCommerce Strategy

It’s been several years since American businesses have had to worry about higher oil prices, and their possible impact on consumer spending and sales. Now, with the price of oil hovering around $70 per barrel—a hefty increase from the $50 per barrel cost recorded as recently as 2016—and with many experts predicting further increases ahead, many American businesses (both online and traditional) find themselves wondering what impact higher energy costs may have on their bottom lines.

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