Everything You Need to Know About Barcodes in Fulfillment

by Rakuten Super Logistics | eCommerce Fulfillment

It’s all about…the barcode? Barcodes are approaching middle-age and not slowing down!  They were invented in 1974 and first used in a supermarket in Troy, Ohio on a 10-pack of Wrigley’s Juicy Fruit chewing gum.   While Juicy Fruit has lost its flavor, barcodes have only gotten more important. Barcodes make doing business more efficient.

Read More

How Online Merchants Profit from Seasonal Selling, Year-Round

by Rakuten Super Logistics | eCommerce Strategy, Holiday Fulfillment

A seasonal business can be very profitable in Q4, but you can extend your profitability year-round by selling the right products at the right time. Sellers can increase their bottom line by taking advantage of selling opportunities present in Q1, Q2, and Q3 rather than solely relying on increased holiday sales in Q4. Think about the factors that affect sales and demand throughout the year like seasonal changes, holidays, and events. Don’t wait till Q4 holidays to start selling again.

Read More

3 Things Ecommerce Businesses Can Learn from Struggling Online Grocers

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Online grocery shopping— the answer to all your needs? Sounds like a no-brainer to do grocery shopping online, after all, life is busy and buying things online is quick and easy. So why is it that online grocers are not doing great? A seemingly great idea, supported by trends in other business arenas, is a near flop.

Read More

5 Ways Outsourcing Your Order Fulfillment Creates a Competitive Holiday Advantage

by Rakuten Super Logistics | eCommerce, eCommerce Fulfillment, Holiday Fulfillment

While you’re busy trying to stay afloat handling your shipping and returns in-house, do you ever stop and wonder how the “other guys” manage to have time to promote their products at events, engage their customers on social media, AND continue to constantly release new, innovative products? The answer to your curiosity may be quite simple–your  competition has a competitive advantage over you.

Read More

3 Things Every Online Retailer Must Keep in Mind This Holiday Season

by Rakuten Super Logistics | Holiday Fulfillment

The air outside is cooler, department stores are filling up with artificial firs and wreaths, and the smell of cinnamon and clove is everywhere you go, which means… the 2018 holiday retail season is here! Whether you are ready or not (if you’re not, you can catch up here), you should be looking forward to another record-breaking year for online sales! This year’s holiday retail sales are projected to reach $691.9 billion, nearly 4.0% increase over last year’s total.

Read More

2018 Holiday Shipping Calendar

by Rakuten Super Logistics | 2-Day-Shipping, Holiday Fulfillment

Keep these recommended dates in mind when you’re shipping during the holidays. Download a PDF version here.

Read More

3 Measurements to Improve Your 2018 Holiday Fulfillment

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Fulfillment, Holiday Fulfillment

Ecommerce is a growth industry that has been breaking records year after year. Last holiday season was no exception. According to Adobe Digital Insights, online sales for the November through December period totaled a record $108.15 billion, a 14.7% increase over 2016! And 2018 is predicted to be a 13% increase over 2017. Yet, with rapid growth comes great challenges. In 2017, holiday fulfillment was once again challenged by an unexpected surge in holiday orders that overwhelmed carriers.

Read More

Best Marketing Automation Software for E-commerce Stores

by Rakuten Super Logistics | eCommerce

This is a guest article by Brooklin Nash for TrustRadius, a trusted review site for business technology. TrustRadius helps buyers make better product decisions based on unbiased and insightful reviews Marketing Automation Software makes your online marketing strategy automated and streamlined. As a small business owner, you likely don’t have time to respond to all emails, be active on your social media campaign, and keep on top of sales.

Read More

Help Wanted: The Labor Challenge Facing Ecommerce

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Autumn will soon be upon us, and as is the case every fall, the nation’s ecommerce merchants will begin to anxiously look forward to the busy holiday shopping season ahead. With consumer confidence riding high, and GDP growth said to be in the neighborhood of 4 percent, this holiday season carries with it the potential for prosperity for the nation’s online retailers.

Read More

Moving Beyond Start-Ups: Challenges & Opportunities For Ecommerce Businesses

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

As America’s eCommerce industry continues its rapid growth, and online merchants continue to replace traditional retailers as the destination of choice for consumers, that growing popularity brings with it an array of new opportunities and challenges facing eCommerce merchants. As any successful entrepreneur knows all too well, the business world is not static, and the environment in which online companies must compete has evolved and changed dramatically in recent years.

Read More