How to Use Holiday Returns to Increase Ecommerce Profits

by Carolina Cano-Espinoza | Customer Satisfaction, eCommerce Strategy, Holiday Fulfillment

We are almost through another record-breaking holiday shopping season! But before you can tally your profits, you must deal with the inevitable result of increased sales — increased returns. Hopefully, you’ve done all you can to reduce online returns this holiday season, from optimizing your store’s returns policy and product descriptions on your ecommerce site, to improving your online order fulfillment process to ensure 100% order accuracy.

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Fulfilling Holiday Expectations During Peak Season

by Carolina Cano-Espinoza | Holiday Fulfillment, Outsourced Fulfillment, Partnerships

We know that this time of the year can be stressful – holiday events, year-end reviews, and shopping for the perfect gifts.  As an ecommerce retailer, you have additional holiday stress…  Do you have enough inventory for the busy season? Will you end the year in the black? Will your order fulfillment provider keep up with your customers’ demand? There is a lot of pressure to deliver during the holidays.

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Meeting Customer Expectations for Online Returns

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce Strategy

The vast majority of online retailers focus on consumer shipping expectations. Consumers are willing to pay more for same-day or faster delivery – according to PwC (member firm of PricewaterhouseCoopers International Limited), they “prize fast, flexible and reliable service.

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Kitting and Bundling Your Ecommerce Product SKUs

by Rakuten Super Logistics | eCommerce Fulfillment, Holiday Fulfillment

The season of gift giving is upon us and it brings many opportunities for sellers to offer customers attractive promotions such as gift sets, bundles, and “buy one get one” deals. One way to manage these types of offers on the backend and to assist with operational efficiencies is through kitting. Kitting refers to bundling multiple items into one unique SKU, to be treated as one shippable item.

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Everything You Need to Know About Barcodes in Fulfillment

by Rakuten Super Logistics | eCommerce Fulfillment

It’s all about…the barcode? Barcodes are approaching middle-age and not slowing down!  They were invented in 1974 and first used in a supermarket in Troy, Ohio on a 10-pack of Wrigley’s Juicy Fruit chewing gum.   While Juicy Fruit has lost its flavor, barcodes have only gotten more important. Barcodes make doing business more efficient.

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How Online Merchants Profit from Seasonal Selling, Year-Round

by Rakuten Super Logistics | eCommerce Strategy, Holiday Fulfillment

A seasonal business can be very profitable in Q4, but you can extend your profitability year-round by selling the right products at the right time. Sellers can increase their bottom line by taking advantage of seasonal sales opportunities present in Q1, Q2, and Q3 rather than solely relying on increased holiday sales in Q4. Think about the factors that affect sales and demand throughout the year like seasonal changes, holidays, and events. Don’t wait till Q4 holidays to start selling again.

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3 Things Ecommerce Businesses Can Learn from Struggling Online Grocers

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Online grocery shopping— the answer to all your needs? Sounds like a no-brainer to do grocery shopping online, after all, life is busy and buying things online is quick and easy. So why is it that online grocers are not doing great? A seemingly great idea, supported by trends in other business arenas, is a near flop.

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5 Ways Outsourcing Your Order Fulfillment Creates a Competitive Holiday Advantage

by Rakuten Super Logistics | eCommerce, eCommerce Fulfillment, Holiday Fulfillment

While you’re busy trying to stay afloat handling your shipping and returns in-house, do you ever stop and wonder how the “other guys” manage to have time to promote their products at events, engage their customers on social media, AND continue to constantly release new, innovative products? The answer to your curiosity may be quite simple–your  competition has a competitive advantage over you.

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3 Things Every Online Retailer Must Keep in Mind This Holiday Season

by Rakuten Super Logistics | Holiday Fulfillment

The air outside is cooler, department stores are filling up with artificial firs and wreaths, and the smell of cinnamon and clove is everywhere you go, which means… the 2018 holiday retail season is here! Whether you are ready or not (if you’re not, you can catch up here), you should be looking forward to another record-breaking year for online sales! This year’s holiday retail sales are projected to reach $691.9 billion, nearly 4.0% increase over last year’s total.

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2018 Holiday Shipping Calendar

by Rakuten Super Logistics | 2-Day-Shipping, Holiday Fulfillment

Keep these recommended dates in mind when you’re shipping during the holidays. Download a PDF version here.

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