How to Choose the Right Sales Channels for Your Ecommerce Business

by Rakuten Super Logistics | eCommerce Strategy

This is a guest article from Ecomdash, an inventory and order management software for online retailers. Ecomdash focuses on providing small to medium-sized businesses with actionable tips and strategies for building a lucrative ecommerce business. The ecommerce industry continues to grow in size and evolve along with changes in technology and consumer preferences. Customers are flocking to new purchase options including: marketplaces, mobile apps, store websites, and social media channels.

Read More

Online Sales Tax Pt 2: What the Supreme Court Decision Means for Ecommerce

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

This article is part 2 in a series. Read Online Sales Tax: A Supreme Decision is Pending. In what can only be seen as one of its more significant decisions in recent years, the Supreme Court of the United States (SCOTUS) recently voted to close a tax loophole that most observers believe was critical to the growth and early success of online sales—and has been a contributing factor in the success of many ecommerce companies.

Read More

Multi-Channel Marketing: Welcome To Marketing’s Brave New World

by Rakuten Super Logistics | eCommerce Strategy

There was a time, in the not-too-distant-past, when marketing to current and potential customers involved a very limited number of ‘tools’ required to communicate your company’s message, and raise awareness of your brand.

Read More

Ecommerce Customer Loyalty- It’s Always Earned, Not Given

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

The dictionary defines ‘loyalty’ as a “strong feeling of support or allegiance”, and for online businesses, eCommerce customer loyalty is as critical to long-term success as any business variable. From the largest multinational company to a one-person business, it’s long been a given that ‘repeat customers’ are what defines the difference between successful and unsuccessful enterprises.

Read More

International Ecommerce: Online Commerce Goes Global

by Rakuten Super Logistics | eCommerce Strategy

In recent years, there has been much discussion about international trade and globalization, and its impact and importance for both the domestic and global economies. However, with global online sales estimated to exceed $2.3 trillion in 2017, any discussion about global business must take into account the vast impact of the global eCommerce market.

Read More

Entrepreneurship in the Age of Ecommerce

by Rakuten Super Logistics | eCommerce Strategy

From Maine to Miami, Michigan to Mississippi and Seattle to San Diego, there is one commonality shared by most American businesspeople: an entrepreneurial spirit. For as long as there has been an American nation, one of the hallmarks of successful American businesses has been a commitment to hard work, and a willingness to take the requisite risks required by entrepreneurialism.

Read More

Will Higher Oil Prices Impact Ecommerce’s Bottom Line?

by Rakuten Super Logistics | eCommerce Strategy

It’s been several years since American businesses have had to worry about higher oil prices, and their possible impact on consumer spending and sales. Now, with the price of oil hovering around $70 per barrel—a hefty increase from the $50 per barrel cost recorded as recently as 2016—and with many experts predicting further increases ahead, many American businesses (both online and traditional) find themselves wondering what impact higher energy costs may have on their bottom lines.

Read More

4 Things You Should be Doing to Improve Customer Retention

by Rakuten Super Logistics | Customer Satisfaction

This is a guest post by Jessica Watson, a business trends, marketing, and technology writer based in the UAE. Jessica works with Aurion Business Consultants providing business owners the resources for successful businesses setup across all the UAE. The success of your business is dependent on the satisfaction of your customers. This truth reigns particularly high in eCommerce where a similar, exact, or comparable product is just one click away.

Read More

Online Sales Tax: A Supreme Decision Is Pending

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

There was a time, in the not-too-distant past, when the world of online transactions was compared to America’s ‘Wild West’—a virtually unregulated space without an abundance of rules…or taxes. But that was then and this is now. In 2017, US ecommerce exceeded $453 billion—about 49 percent of all retail sales. And in an age when state governments are struggling to meet their budgetary requirements, a pool of potential tax revenue of that proportions may be simply too large to ignore.

Read More

The Online Seller Guide to Ecommerce Marketing Strategy

by Rakuten Super Logistics | eCommerce

This is a guest post by SavvySME, Australia’s leading community marketplace for business owners to connect, share ideas, and outsource work. Launching a new ecommerce business? Thinking about starting an online business of your own is an easy thing to do. Making that ecommerce business successful, is a completely different story. Managing an ecommerce business is not just about finding products, dealing with customers, or earning and selling.

Read More