Successfully employing free shipping to increase conversion rates

by Rakuten Super Logistics | 2-Day-Shipping, Customer Satisfaction, eCommerce

4 MIN. READ To compete with brick-and-mortar, it’s essential that online retailers reduce the number of customers who ready to buy something but fail to complete their cart transaction when they see the shipping costs. A recent analysis of cart-abandonment studies found that 55% of respondents reported that the “extra” costs, mainly shipping, were too high. In addition, 21% cited the inability to calculate the costs of an order up-front as a reason they abandoned their carts.

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Packaging strategies in e-commerce fulfillment

by Rakuten Super Logistics | Customer Satisfaction, eCommerce, eCommerce Strategy

  Image: http://www.pixeden.com/psd-mock-up-templates/basic-psd-product-packaging-mockup 3 MIN. READ Multiple research shows how profitable and powerful a good product packaging design strategy can be. Within the last couple of years, there has been a shift in how consumers view the importance of packaging. According to Tubefilter, YouTube unboxing videos get an estimated 10 billion views monthly, indicating the growing importance of good packaging.

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Final mile delivery creates a competitive advantage

by Rakuten Super Logistics | Customer Satisfaction, eCommerce, eCommerce Fulfillment

Going the “final mile” for customers Consumers expect convenient, dependable delivery of their orders. Even if you ship truckloads of merchandise efficiently, “the final mile” is about customer satisfaction. That aspect of the delivery process, which is about providing a superior customer experience, is undergoing major improvements to make sure customers receive the correct order, and promptly.

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Battling Returns Abuse: How Online Merchants Can Stay Ahead of the Growing Returns Problem

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

Today’s modern consumer has come to expect a flexible return policy as part of the online shopping experience. For retailers this means offering fast and easy returns, with little to no questions asked to meet this expectation. However, a survey conducted by the National Retail Federation revealed consumer abuse of generous return policies is costing merchants up to $15.9 billion annually. Return fraud, or return abuse, occurs every time a shopper misuses a merchant return policy.

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How to Use Holiday Returns to Increase Ecommerce Profits

by Carolina Cano-Espinoza | Customer Satisfaction, eCommerce Strategy, Holiday Fulfillment

We are almost through another record-breaking holiday shopping season! But before you can tally your profits, you must deal with the inevitable result of increased sales — increased returns. Hopefully, you’ve done all you can to reduce online returns this holiday season, from creating a good return policy and product descriptions on your ecommerce site, to improving your online order fulfillment process to ensure 100% order accuracy.

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3 Measurements to Improve Your 2018 Holiday Fulfillment

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Fulfillment, Holiday Fulfillment

Ecommerce is a growth industry that has been breaking records year after year. Last holiday season was no exception. According to Adobe Digital Insights, online sales for the November through December period totaled a record $108.15 billion, a 14.7% increase over 2016! And 2018 is predicted to be a 13% increase over 2017. Yet, with rapid growth comes great challenges. In 2017, holiday fulfillment was once again challenged by an unexpected surge in holiday orders that overwhelmed carriers.

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Ecommerce Customer Loyalty- It’s Always Earned, Not Given

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

The dictionary defines ‘loyalty’ as a “strong feeling of support or allegiance”, and for online businesses, eCommerce customer loyalty is as critical to long-term success as any business variable. From the largest multinational company to a one-person business, it’s long been a given that ‘repeat customers’ are what defines the difference between successful and unsuccessful enterprises.

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4 Things You Should be Doing to Improve Customer Retention

by Rakuten Super Logistics | Customer Satisfaction

This is a guest post by Jessica Watson, a business trends, marketing, and technology writer based in the UAE. Jessica works with Aurion Business Consultants providing business owners the resources for successful businesses setup across all the UAE. The success of your business is dependent on the satisfaction of your customers. This truth reigns particularly high in eCommerce where a similar, exact, or comparable product is just one click away.

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The Eternal Importance of Customer Satisfaction in Ecommerce

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

It’s often been said that running a successful eCommerce business is often analogous to being a professional plate spinner; the multitude of daily demands required to operate a prosperous company can often require the ability to multitask at a level that can be challenging for even the most skilled businessperson.

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Building Partnerships that Last, One Storage Room at a Time

by Carolina Cano-Espinoza | Customer Satisfaction, Partnerships

Nutraceuticals require special attention when it comes to warehouse storage. While refrigeration or climate control is not always required for nutraceutical supplements, the natural storage environment should be within an ideal temperature range for maximum product freshness and shelf-life. Depending on external factors, the solution can be simple or require a little extra work.

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