How to Sustainably Scale the Growth of Your Online Business

by Rakuten Super Logistics | eCommerce Strategy

This is a guest post from Visiture, an eCommerce focused marketing agency. Visiture helps eCommerce business owners and marketing professionals navigate through today’s search marketing landscape. Scalability is defined as “the capacity to be changed in size or scale.” For businesses, this term denotes its ability to take on a more significant workload, reach more consumers and generally expand its horizons without jeopardizing performance, quality or revenue.

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Ecommerce Trade Shows— How Online Sellers Can Prove an ROI

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Trade shows have become increasingly important as the ecommerce market becomes more competitive. Trade shows are a great way for brands to get in front of consumers to offer direct personal interactions when exhibiting and a great way to make business connections with vendors and manufacturers. However, choosing the right trade show for your business can be daunting when you consider the high cost of eCommerce trade shows, the vast number of options, and the uncertainty of a positive ROI.

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Battling Returns Abuse: How Online Merchants Can Stay Ahead of the Growing Returns Problem

by Rakuten Super Logistics | Customer Satisfaction, eCommerce Strategy

Today’s modern consumer has come to expect a flexible return policy as part of the online shopping experience. For retailers this means offering fast and easy returns, with little to no questions asked to meet this expectation. However, a survey conducted by the National Retail Federation revealed consumer abuse of generous return policies is costing merchants up to $15.9 billion annually. Return fraud, or return abuse, occurs every time a shopper misuses a merchant return policy.

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RSL Podcast Episode 1– New Trends in Ecommerce for 2019

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce, eCommerce Strategy

  Audio transcript [Edited for clarity] Sarah: Hello and welcome to the very first episode of RSL’s podcast where we discuss the latest trends and news in ecommerce and logistics. I am Sarah Smith, Manager of Marketing Operations, here at Rakuten Super Logistics and I’m joined by Jeremy Brooks, Manager of Client Implementations, and Jason Chan, Vice President of Sales and Marketing. Jeremy: Hello Jason: Thanks for having us here.

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Understanding Dimensional Weight and Zones: Best Practices to Reduce Shipping Costs

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce Fulfillment, eCommerce Strategy

For ecommerce retailers to remain profitable, it’s crucial to have a good understanding of how dimensional weight and shipping zones work when it comes to order fulfilment and delivery. What is Dimensional Weight? The general idea behind dimensional weight (dim weight) is shippers (in this case, the ecommerce merchants) pay for the space their packages take up on a truck, rather than the physical weight of the package that is large or bulky, yet low in weight.

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The Future of Delivery, Labor Shortages, and the New Brick and Mortar

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Another year has come and gone.  At the beginning of 2018, we ran a blog that highlighted a few 2018 trends to keep an eye out for.  Some of those trends are still looming on the horizon and we, again, are predicting that they will make headway in 2019. Keeping with the annual tradition highlight trends – here are our top 2019 eCommerce trends: The Future of Delivery We are all aware of drone delivery.

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How to Use Holiday Returns to Increase Ecommerce Profits

by Carolina Cano-Espinoza | Customer Satisfaction, eCommerce Strategy, Holiday Fulfillment

We are almost through another record-breaking holiday shopping season! But before you can tally your profits, you must deal with the inevitable result of increased sales — increased returns. Hopefully, you’ve done all you can to reduce online returns this holiday season, from optimizing your store’s returns policy and product descriptions on your ecommerce site, to improving your online order fulfillment process to ensure 100% order accuracy.

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Meeting Customer Expectations for Online Returns

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce Strategy

The vast majority of online retailers focus on consumer shipping expectations. Consumers are willing to pay more for same-day or faster delivery – according to PwC (member firm of PricewaterhouseCoopers International Limited), they “prize fast, flexible and reliable service.

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How Online Merchants Profit from Seasonal Selling, Year-Round

by Rakuten Super Logistics | eCommerce Strategy, Holiday Fulfillment

A seasonal business can be very profitable in Q4, but you can extend your profitability year-round by selling the right products at the right time. Sellers can increase their bottom line by taking advantage of seasonal sales opportunities present in Q1, Q2, and Q3 rather than solely relying on increased holiday sales in Q4. Think about the factors that affect sales and demand throughout the year like seasonal changes, holidays, and events. Don’t wait till Q4 holidays to start selling again.

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3 Things Ecommerce Businesses Can Learn from Struggling Online Grocers

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Online grocery shopping— the answer to all your needs? Sounds like a no-brainer to do grocery shopping online, after all, life is busy and buying things online is quick and easy. So why is it that online grocers are not doing great? A seemingly great idea, supported by trends in other business arenas, is a near flop.

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