Successfully employing free shipping to increase conversion rates

by Rakuten Super Logistics | 2-Day-Shipping, Customer Satisfaction, eCommerce

4 MIN. READ To compete with brick-and-mortar, it’s essential that online retailers reduce the number of customers who ready to buy something but fail to complete their cart transaction when they see the shipping costs. A recent analysis of cart-abandonment studies found that 55% of respondents reported that the “extra” costs, mainly shipping, were too high. In addition, 21% cited the inability to calculate the costs of an order up-front as a reason they abandoned their carts.

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Amazon is building on its supply chain

by Rakuten Super Logistics | eCommerce, eCommerce Fulfillment, eCommerce Strategy

  3 MIN. READ Amazon remains at the nexus of e-commerce and logistics while constantly innovating, improving and expanding its network. Amazon’s global logistics footprint The global logistics footprint of Amazon is massive and growing larger with time. In the United States, Amazon’s sprawling network delivers a range of services, including Amazon Prime Now hubs (located near urban centers), Whole Foods and fresh foods delivery goods.

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Packaging strategies in e-commerce fulfillment

by Rakuten Super Logistics | Customer Satisfaction, eCommerce, eCommerce Strategy

  Image: http://www.pixeden.com/psd-mock-up-templates/basic-psd-product-packaging-mockup 3 MIN. READ Multiple research shows how profitable and powerful a good product packaging design strategy can be. Within the last couple of years, there has been a shift in how consumers view the importance of packaging. According to Tubefilter, YouTube unboxing videos get an estimated 10 billion views monthly, indicating the growing importance of good packaging.

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The impact of Walmart’s OTIF policy on providers and consumers

by Rakuten Super Logistics | eCommerce, eCommerce News, eCommerce Strategy

4 MIN. READ To successfully compete with Amazon, Walmart tightened its on-time in-full (OTIF) policies, fining suppliers who can’t meet them. Will these recent Walmart delivery demands on suppliers confer a positive effect on logistics companies, Walmart or the consumer? Suppliers must develop strategies to meet the new requirements.

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Why the Fed’s decision not to raise funds rate could be a long-term risk

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

3 MIN. READ After its March 2019 meeting, the Federal Reserve declined to adjust the current federal funds rate, citing the fact that the U.S. economy is in a “good place.” This means that the 2.25% to 2.5% target federal funds rate, which is the Fed’s key policy tool, remains in place. Although this lack of action is presently justified, there could be long-term risks to this policy. A long period of growth According to Federal Reserve Chairman Jerome Powell, the U.S.

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Final mile delivery creates a competitive advantage

by Rakuten Super Logistics | Customer Satisfaction, eCommerce, eCommerce Fulfillment

Going the “final mile” for customers Consumers expect convenient, dependable delivery of their orders. Even if you ship truckloads of merchandise efficiently, “the final mile” is about customer satisfaction. That aspect of the delivery process, which is about providing a superior customer experience, is undergoing major improvements to make sure customers receive the correct order, and promptly.

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Why e-commerce retailers must implement a multiple facility shipping model

by Rakuten Super Logistics | eCommerce, eCommerce Fulfillment, eCommerce Strategy

The world of e-commerce is in a constant state of flux. The age of consumerism is here, and customers have numerous choices of how and where to buy products. Technology has greatly influenced the e-commerce industry, creating a link between online purchasing and order fulfillment. With the emergence of faster, smarter and more flexible e-commerce business models, online retailers can now operate and reach customers on a global scale.

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Ecommerce Trade Shows— How Online Sellers Can Prove an ROI

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Trade shows have become increasingly important as the ecommerce market becomes more competitive. Trade shows are a great way for brands to get in front of consumers to offer direct personal interactions when exhibiting and a great way to make business connections with vendors and manufacturers. However, choosing the right trade show for your business can be daunting when you consider the high cost of eCommerce trade shows, the vast number of options, and the uncertainty of a positive ROI.

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RSL Podcast Episode 1– New Trends in Ecommerce for 2019

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce, eCommerce Strategy

  Audio transcript [Edited for clarity] Sarah: Hello and welcome to the very first episode of RSL’s podcast where we discuss the latest trends and news in ecommerce and logistics. I am Sarah Smith, Manager of Marketing Operations, here at Rakuten Super Logistics and I’m joined by Jeremy Brooks, Manager of Client Implementations, and Jason Chan, Vice President of Sales and Marketing. Jeremy: Hello Jason: Thanks for having us here.

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The Future of Delivery, Labor Shortages, and the New Brick and Mortar

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Another year has come and gone.  At the beginning of 2018, we ran a blog that highlighted a few 2018 trends to keep an eye out for.  Some of those trends are still looming on the horizon and we, again, are predicting that they will make headway in 2019. Keeping with the annual tradition highlight trends – here are our top 2019 eCommerce trends: The Future of Delivery We are all aware of drone delivery.

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