Ecommerce Trade Shows— How Online Sellers Can Prove an ROI

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Trade shows have become increasingly important as the ecommerce market becomes more competitive. Trade shows are a great way for brands to get in front of consumers to offer direct personal interactions when exhibiting and a great way to make business connections with vendors and manufacturers. However, choosing the right trade show for your business can be daunting when you consider the high cost of eCommerce trade shows, the vast number of options, and the uncertainty of a positive ROI.

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RSL Podcast Episode 1– New Trends in Ecommerce for 2019

by Rakuten Super Logistics | 2-Day-Shipping, eCommerce, eCommerce Strategy

  Audio transcript [Edited for clarity] Sarah: Hello and welcome to the very first episode of RSL’s podcast where we discuss the latest trends and news in ecommerce and logistics. I am Sarah Smith, Manager of Marketing Operations, here at Rakuten Super Logistics and I’m joined by Jeremy Brooks, Manager of Client Implementations, and Jason Chan, Vice President of Sales and Marketing. Jeremy: Hello Jason: Thanks for having us here.

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The Future of Delivery, Labor Shortages, and the New Brick and Mortar

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Another year has come and gone.  At the beginning of 2018, we ran a blog that highlighted a few 2018 trends to keep an eye out for.  Some of those trends are still looming on the horizon and we, again, are predicting that they will make headway in 2019. Keeping with the annual tradition highlight trends – here are our top 2019 eCommerce trends: The Future of Delivery We are all aware of drone delivery.

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3 Things Ecommerce Businesses Can Learn from Struggling Online Grocers

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Online grocery shopping— the answer to all your needs? Sounds like a no-brainer to do grocery shopping online, after all, life is busy and buying things online is quick and easy. So why is it that online grocers are not doing great? A seemingly great idea, supported by trends in other business arenas, is a near flop.

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5 Ways Outsourcing Your Order Fulfillment Creates a Competitive Holiday Advantage

by Rakuten Super Logistics | eCommerce, eCommerce Fulfillment, Holiday Fulfillment

While you’re busy trying to stay afloat handling your shipping and returns in-house, do you ever stop and wonder how the “other guys” manage to have time to promote their products at events, engage their customers on social media, AND continue to constantly release new, innovative products? The answer to your curiosity may be quite simple–your  competition has a competitive advantage over you.

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Best Marketing Automation Software for E-commerce Stores

by Rakuten Super Logistics | eCommerce

This is a guest article by Brooklin Nash for TrustRadius, a trusted review site for business technology. TrustRadius helps buyers make better product decisions based on unbiased and insightful reviews Marketing Automation Software makes your online marketing strategy automated and streamlined. As a small business owner, you likely don’t have time to respond to all emails, be active on your social media campaign, and keep on top of sales.

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Help Wanted: The Labor Challenge Facing Ecommerce

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

Autumn will soon be upon us, and as is the case every fall, the nation’s ecommerce merchants will begin to anxiously look forward to the busy holiday shopping season ahead. With consumer confidence riding high, and GDP growth said to be in the neighborhood of 4 percent, this holiday season carries with it the potential for prosperity for the nation’s online retailers.

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Moving Beyond Start-Ups: Challenges & Opportunities For Ecommerce Businesses

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

As America’s eCommerce industry continues its rapid growth, and online merchants continue to replace traditional retailers as the destination of choice for consumers, that growing popularity brings with it an array of new opportunities and challenges facing eCommerce merchants. As any successful entrepreneur knows all too well, the business world is not static, and the environment in which online companies must compete has evolved and changed dramatically in recent years.

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Online Sales Tax: Supreme Changes Are Afoot

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

As noted in our previous blogs, in one of its most significant decisions this year, the Supreme Court of the United States (SCOTUS) ruled this spring that individual states have the authority to require businesses to collect sales tax on online purchases, even if the company does not have a physical presence in that state.

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7 Digital Marketing Strategies to Boost Your Ecommerce Business

by Rakuten Super Logistics | eCommerce, eCommerce Strategy

This is a guest article from Growr, a social media automation tool that helps small to medium-sized businesses grow their social media presence— increasing a brand’s engagement, audience, and social proof. If you were to go back in time, say, 20 years ago, you would realize that, much like the Internet itself, ecommerce companies were virtually non-existent.

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