How to Leverage Amazon Product Ads

by Gwen Carrington | Customer Satisfaction, eCommerce

It’s hard to sell your product on the internet without recognizing the elephant in the room, Amazon.com. Both as an online store and a fulfillment provider, Amazon is one of the most visible brands in the market today. For buyers, Amazon provides a huge variety of products at rock bottom prices. But sellers on Amazon have to follow strict guidelines and procedures, something that may not appeal to many companies. Thankfully, there is a way to leverage Amazon’s size and broad reach to redirect customers to your own site, where you can sell on your own terms.

Amazon Product Ads is an Amazon service that allows you to advertise your products on Amazon’s website without actually selling there. Simply upload your product catalog and Amazon shoppers interested in your product can click the advertisement to visit your site. There is no monthly or yearly fee for the service, and you pay Amazon per-click. There is a high degree of customization available, so you can dictate how much you want to spend. Overall, Amazon Product Ads is a great way to reach a vast audience for affordable prices.

Do you use pay-per-click programs to promote your eCommerce business?