Joe’s Thoughts: Presentation is Everything

by Gwen Carrington | Customer Satisfaction, eCommerce, Partnerships

I recently read a blog post on how different aspects of online stores affects who buys from them, and discovered that the term “presentation is everything” doesn’t just apply to food. 42% of shoppers base their perception of eCommerce sites entirely on the site’s design!

That means almost half of the people coming to your online store will make a decision not to purchase based on how good or professional your site looks, no matter what level of quality your products, prices, or customer service are. The message to online sellers is clear: watch the colors, mind the buttons, and iron out the creases of your eCommerce site to ensure potential customers judge your site favorably.

Have you ever refused to shop at a site because of aesthetics?