How do you view RSL in the overall context of your business?
We’ve taken a strategic approach to our relation- ship with RSL. We have aggressive growth targets and we are leveraging RSL to help us reach them. For example, we recently acquired a second brand that is giving us access to several international markets. RSL has the expertise and processes in place to handle cross-border shipping, and they can scale rapidly. So, our international expansion will be simplified significantly and we can maximize the business impact of our new product line.
Why do you believe it’s important to outsource your order fulfillment?
I have to focus on the business. I can’t get distracted by tasks that can be handled moreefficiently by other people. Order fulfillment is a case in point. RSL can manage inventory, pick & pack orders, track shipments, handle returns, and receive merchandise with much greater efficiencythan I ever could because those are their core competencies. My strength is in building brands and runningan organization. That’s where my energy and time should be focused. I need to keep myeye on the bigger picture.
Why is RSL the right fulfillment partner for you?
They do what they say they’ll do. The timeliness and accuracy of our order fulfillment is outstanding. Customers notice and appreciate that. It helps drive repeat business and referrals. I’ve also been impressed with RSL’s cloud-based SmartFill platform. It integrates nicely with our shopping cart and eCommerce tools. It gives us 24/7 access to our inventory and shipment reports so we always feel like we’re in control of our fulfillment operations. And the platform is very flexible, which helps us manage back orders, when necessary, and communicate with our customers about order status.
“RSL can manage inventory, pick & pack orders, track shipments, handle returns and receive merchandise with much greater efficiency than I ever could because those are their core competencies. -CEO OF APPAREL COMPANY”
Are there any “extras” that you get by working with RSL?
An important profit center for us is embroidery. It can be a tricky process to track the movement of items as they go out of the warehouse for embroidery -- making sure the right items are going out and then making sure the items go to the correct customers when they are ready. It may sound simple, but we’re shipping thousands of products every month. Without an experienced staff and the proper controls in place, it would be difficult and confusing to stay on top of everything. Fortunately for us, RSL manages it flawlessly. I really appreciate RSL’s professionalism.
How RSL best serves apparel companies:
Whether your company offers clothing, shoes or accessories, Rakuten Super Logistics has been successfully meeting the e-commerce fulfillment needs of busy and growing companies like yours since 2001. Many business owners reflect on the time they have been partnering with RSL and point to that partnership as being the critical move that enabled them to take their business to the next level, all while simultaneously helping them achieve a better balance between life and work. Like many of our successful apparel clients, you've probably worked hard to determine how to manage your business and get things done. RSL was built specifically to understand and support the unique quirks that make each clothing and accessories business different. Rakuten Super Logistics has an unrivaled amount of experience supporting the fulfillment operations of businesses like yours, with fast and accurate order fulfillment.
About Rakuten Super Logistics U.S.
Founded in 2001, Rakuten Super Logistics U.S. (formerly Webgistix www.webgistix.com) is a Rakuten, Inc. (4755: Tokyo) company and a global leader in e-Commerce order fulfillment. Operating a strategic, nationwide network of fulfillment centers, Rakuten Super Logistics U.S. protects e-Commerce retailers’ reputation with fast and accurate order fulfillment. The Rakuten Super Logistics U.S. SmartSuite of e-Commerce services include SmartFill, SmartStock, and SmartShip Optimizer for calculating the optimal shipment method so orders are delivered at the lowest cost at guaranteed delivery times.