Do you view order fulfillment as a strategic aspect of your business?
Absolutely. We are building a brand. We want every aspect of the customer experience to be outstanding. That starts with order fulfillment. We want to get the product delivered quickly and reliably, setting a positive tone for our relationship with the customer. In fact, by outsourcing our fulfillment to RSL, our customers often receive their orders sooner than expected. That helps build trust and loyalty among our customers, and it is helping drive referrals.
What is the added value in bringing RSL into your business operations?
We launched our brand less than a year ago. We’re now shipping over 2,000 orders a day. That is pretty significant scalability in a matter of months. We are the fastest-growing brand of electronic accessories in the U.S. I don’t think we could have scaled so quickly if we were handling fulfillment in-house. By outsourcing, we’re essentially moving fulfillment into the cloud. For all practical purposes, we have limitless warehouse space. And, we didn’t have to divert any capital into building out our fulfillment operations. Most importantly, we can devote all our energy to building our company.
Why did you believe RSL would be the right fulfillment partner for you?
We looked at a number of options. Ultimately, the deciding factor was service. RSL is truly a service- oriented company. They care about our business and they work hard to help us succeed. They have a great staff and they are extremely responsive. In addition, their distribution centers are clean and modern. And, the fact that they have distribution centers on the East and West Coasts helps us keep shipping costs down and shortens delivery time. RSL’s SmartFill platform is another big plus. It integrated quite easily with our Magento shopping cart, and the reporting features in SmartFill let us maintain complete control over fulfillment. I really feel like RSL is an extension of our company.
What’s next for Electronic Accessory Company?
We have a number of exciting products coming to market soon for Android, Black-Berry and iPod users. We are also developing solutions for laptop users, and we are looking at some exciting distribution opportunities. It gives us peace of mind knowing that RSL is ready to handle our growth. Fulfillment is one very important aspect of our business that I don’t have to worry about.
How RSL best serves electronic accessory companies
The sales of consumer electronics accessories is currently projected to reach $8.5 billion annually, and will continue to grow. Rakuten Super Logistics has been meeting the fulfillment needs for online businesses focusing on electronics accessories since we first got started in 2001. RSL has garnered years of valuable experience, gained by solving every imaginable situation that a business like yours might experience. RSL is a true solution-oriented fulfillment company, our 2-Day Delivery Network makes it easy for e-commerce retailers in the consumer electronics industry to surprise and delight their customers with low-cost, fast and accurate fulfillment. The consumer electronics accessories marketplace is a rapidly changing business environment with constant product updates and innovations. The SmartFill cloud-based fulfillment management system provides electronics accessories eTailers with incredible minute-to-minute visibility into your fulfillment operations, from any device, 24/7, from anywhere in the world.
About Rakuten Super Logistics U.S.
Founded in 2001, Rakuten Super Logistics U.S. (formerly Webgistix www.webgistix.com) is a Rakuten, Inc. (4755: Tokyo) company and a global leader in e-Commerce order fulfillment. Operating a strategic, nationwide network of fulfillment centers, Rakuten Super Logistics U.S. protects e-Commerce retailers’ reputation with fast and accurate order fulfillment. The Rakuten Super Logistics U.S. SmartSuite of e-Commerce services include SmartFill, SmartStock, and SmartShip Optimizer for calculating the optimal shipment method so orders are delivered at the lowest cost at guaranteed delivery times.