Why did you decide to outsource your order fulfillment?
We outsourced our fulfillment mainly because of a desire to focus on our core strengths. Those core strengths lie in entrepreneurship, not picking, packing or shipping boxes. It got to a point where fulfilling orders took up too much time, and finding an alternative in-house fulfillment made sense, so we decided to find a company that does specialize in order fulfillment. We interviewed quite a few companies, and eventually decided on Rakuten Super Logistics (RSL).
What attracted you to RSL as opposed to other fulfillment providers?
One of the things that attracted us to RSL is that they were willing to speak to a smaller company. Other fulfillment providers required huge amounts of volume right out the door. We are a growing company and we wanted a fulfillment partner that would scale with our business, which Rakuten Super Logistics does. Technology was another key factor that helped us make that final decision. RSL’s cloud-based SmartFill technology integrated with our systems, gave us the ability to track our orders, and also gives us a great deal of data on our business which helps us control our operations. These are things that other fulfillment companies simply didn’t have the technology for, and it shows how far RSL is ahead of its competitors.
What is the added value in bringing RSL into your business operations?
Outsourcing our order fulfillment to Rakuten Super Logistics (RSL) saved us a huge amount of time and energy. As I mentioned before, the ability to focus on growing our business, expanding new product lines, and directing marketing efforts really makes my job so much more enjoyable. When we were fulfilling our own orders, if someone got sick, I would have to jump in the back and help fill in. Now, I don’t have to worry about that at all. It’s almost like magic.
How important is it that you have a customer support representative on-site with your inventory that you can call, as well as a fulfillment center that you can visit?
Not having a customer support representative next to our product would have been a deal breaker for us. Having a point person that we are on a first-name basis with, that’s familiar with our product, suppliers, and the way we operate is an essential part of our business model. RSL’s order fulfillment has become an irreplaceable element of our business operations.
What’s next for Import Auto Performance?
That’s a good question. Import Auto Performance is expanding in a number of ways. We’re developing new automotive technology, new products, and even branching out to businesses beyond cars, which we will also be using Rakuten Super Logistics for.
About Import Auto Performance
Import Auto Performance is committed to providing the online sport compact enthusiast with the highest quality suspension and performance components available at the best possible price. SPC, Ingalls and KMAC Camber Kits just to name a few. Import Auto Performance aims to provide the best customer service around.
About Rakuten Super Logistics U.S.
Founded in 2001, Rakuten Super Logistics U.S. (formerly Webgistix www.webgistix.com) is a Rakuten, Inc. (4755: Tokyo) company and a global leader in e-Commerce order fulfillment. Operating a strategic, nationwide network of fulfillment centers, Rakuten Super Logistics U.S. protects e-Commerce retailers’ reputation with fast and accurate order fulfillment. The Rakuten Super Logistics U.S. SmartSuite of e-Commerce services include SmartFill, SmartStock, and SmartShip Optimizer for calculating the optimal shipment method so orders are delivered at the lowest cost at guaranteed delivery times.