The Importance of Comparison Shopping

by Sarah Smith | 2-Day-Shipping, Customer Satisfaction, eCommerce

Every quarter, we get reports that online retail spending has grown yet again, almost always outpacing traditional brick and mortar retail. There are dozens of reasons why eCommerce growth has been so explosive, but one of the reasons is comparison shopping. 59 percent of customers prefer to shop online because it’s easier to compare prices. Industry aggregate sites let you compare the prices of multiple stores side by side, and it’s easy to do yourself if you know what product you are looking for.

For eCommerce retailers, it means that almost every time someone thinks about buying something from your store, your prices and value will be compared to your competitors. Customer loyalty means a lot less in an era where the customer can see just how much that loyalty costs them with a click of a button. If you can’t match the low prices of your competitors, consider other ways to add value in the eyes of the customer. Good customer service, discounts, free shipping, or a strong brand presence are all things that can make your product, and store, more attractive.

Do you use price-comparison sites when you shop online?

5 Pitfalls to Avoid When Price Shopping for Fulfillment

When it’s a bargain, many e-Commerce business owners share a common experience: oftentimes a “bargain” can end up costing far more than purchasing a quality service. Selecting the wrong fulfillment and shipping provider can actually cost you your entire operation.