Deliver Spirit of National Finals Rodeo to Local Youth and Volunteers for the Diamonds in the Rough Program through Significant Clothing Donation by A3 Merchandise/ProRodeo Gear and Fulfillment Services by Webgistix
LAS VEGAS, NEVADA — July 12, 2011 — ProRodeo Gear, the official outfitter of the Professional Rodeo Cowboys Association, and Webgistix Corp., the global leader in eCommerce order fulfillment, today announced the donation of thousands of clothing items to the White Horse Youth (WHY) Ranch in Nevada to support its Diamonds In the Rough Program. WHY Ranch is a non-profit organization founded by Amy Meyer through a generous donation from the Paul E and Helen S Meyer Foundation.
A3 Merchandise/ProRodeo Gear made a significant donation ranging from fleece jackets and t-shirts to caps and lightweight jackets, all picked and packaged by Webgistix at its West Coast Fulfillment Center located in Henderson, Nevada.
“A3 Merchandise/ProRodeo Gear is a great example of a socially responsible eCommerce retailer with customers around the world that is transacting business online, supported by Webgistix Fulfillment operations here in Vegas,“ said Joseph DiSorbo, CEO of Webgistix, headquartered in Las Vegas. “Promoting WHY Ranch, with their focus on youth through a program centered around horses, was a perfect fit for ProRodeo Gear to gain operational efficiencies while also giving back to the local community.”
ProRodeo Gear is the official outfitter of the Professional Rodeo Cowboys Association and the Wrangler National Finals Rodeo. An event held over the course of 10 days, the National Finals Rodeo is the world’s premiere rodeo competition and more than 200,000 fans come to Las Vegas every year to watch it.
“During a recent business review of our merchandise strategy with Webgistix, we discussed how we could put our excess stock to the best use and benefit of the local community,” said Jon Elliot, Partner of Nashville, TN based, A3 Merchandise/ProRodeo Gear. “As the event merchandiser for the Wrangler National Finals Rodeo, which is the Super Bowl of the Rodeo held annually every December in Las Vegas, A3 Merchandise/Pro Rodeo Gear worked with Webgistix to find a local organization that resonates with the principles and values that the Rodeo represents in American culture.”
Children and volunteers in the Diamonds in the Rough program, which is dedicated to providing underprivileged children with a chance to learn life-skills and to form a deep connection with a horse, will use the Rodeo merchandise clothing. The WHY Ranch was established in 2007 as a specialized after-school program to give underprivileged youths aged 8 – 18 a chance to love and care for a horse, and to receive that love and care in return.
“The generous donation of clothing items from ProRodeo Gear and fulfillment services from Webgistix is an ideal complement to the White Horse Youth Ranch,” said Peggy Paullin, Executive Director of WHY Ranch. “At WHY Ranch we incorporate the well-documented benefits of horseback riding and horse care, into our Diamonds in the Rough Program whose mission to provide an enriched learning environment for children, where shy and quiet children can build a personal connection with a horse without pressure, expectations, or judgments.” You can find out more about the WHY Ranch and its programs at http://www.whyranch.com/.
About the Event
More than twenty youth and volunteers from the White Horse Youth (WHY) Ranch Diamonds in the Rough Program demonstrated their horse handling skills while wearing ProRodeo Gear at an event hosted by Jim Sage, Owner, at Cowboy Trail Rides. Executives on hand from non-profit WHY Ranch, Webgistix Corporation, and A3 Merchandise / ProRodeo Gear. Joe DiSorbo (CEO of Webgistix) Jon Elliot (Partner of A3 Merchandise / ProRodeo Gear) Peggy Paullin (Executive Director of WHY Ranch) Amy Meyer (Founder of WHY Ranch) Laurie Howard Malm (Board of Directors, WHY Ranch).
About W.A.Y Entertainment/A3 Merchandise
W.A.Y Entertainment, founded by Jon Elliot and Christian Svendsen, includes Nashville-based A3 Merchandise, which specializes in event merchandising with a focus on marketing and brand development for its partners. The fully-integrated entertainment company, whose clients include the Professional Rodeo Cowboys Association (PRCA) and Barrett-Jackson Car Auctions, supports its customer base across all platforms.
About ProRodeo Gear
ProRodeo Gear is the official outfitter of the Professional Rodeo Cowboys Association. The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, Colo., is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. For more information, visit http://www.prorodeo.com or http://www.prorodeogear.com.
Webgistix is a global leader in eCommerce order fulfillment that operates bi-coastal fulfiWebgistix is a global leader in eCommerce order fulfillment that operates bi-coastal fulfillment centers that serve hundreds of established eCommerce retailers. Webgistix delivers SmartFill, Cloud-based technology that works with all major shopping carts and is optimized for mobile commerce. Webgistix customers outsource their order fulfillment to Webgistix to eliminate fixed overhead, increase the speed and accuracy of their global order fulfillment, and retain control and visibility over their fulfillment operations. For more information, visit www.webgistix.com.